Yesterday's Super Bowl ad for Chrysler was a continuation of their "Imported from Detroit" theme, with iconic Clint Eastwood, the director of Detroit area based movie hit from a couple of years ago, Gran Torino. [Anyone else see irony of Clint's Chrysler ad, when GT was a Ford product?].
Frankly when I heard that Fiat had bought Chrysler I didn't have much hope that the company would survive let alone prosper. I think you have to give the marketing campaign from Wieden+Kennedy a big share of the credit for Chrysler's rebound; I put it in same league as Apple spots.
Let's just hope the product itself matches the ad quality.
YouTube link is HERE and video is pasted below: